HEC Montreal: An International Perspective

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Arts management is a complex field that has been through major changes over the last few years. HEC Montreal offers a wide range of programs in response to pressing needs. The Master of Management in International Arts Management (MMIAM), available since 2013, established by François Colbert, professor of marketing at HEC Montreal, is unique and offers an original education program. “There are many Masters of Cultural Management in the world, but none focuses on the international dimension,” Colbert explained. “Our basic principle is that to be able to offer an international perspective, truly international experience is required.”

The MMIAM is an intensive program, concentrated into one year, intended mainly for arts students between 25 and 35 who wish to take their career into the international field of arts management. The current group has 13 international students. Through partnerships with the Southern Methodist University in Dallas and the SDA Bocconi in Milan, the students acquire international experience in 10 cities spread over six countries and four continents. Their journey takes them to Dallas, Montreal, Bogotá, Mumbai, Delhi, Beijing and Milan, among others. In the course of the program year, they are immersed in varying management realities from one country to another. “Meeting high level managers in several countries, students discover diverse ways of doing,” Colbert says. “The realities of management are completely different if you compare Dallas and Bogotá, for example. In Colombia and in India, they find organizations that truly use art as a social vector, art that lifts people out of poverty.”

Throughout their journey, students need to demonstrate a high degree of openness and adaptability while living on the road. “It makes them aware of what artists might be experiencing,” Colbert adds. “If you haven’t lived it, you can’t understand it. You have to be ready for jet lag, luggage, uprooting, the solitude. It’s not easy. In spite of all the disruptions, you also have to study and work.”

The master’s program ends with a mini-thesis on an area in the arts. “At the end of the program, students tell us the experience was a life-changer for them,” Colbert explains. “They confront realities that are completely different from their own, not only educationally, but also in terms of health and food. They build a team spirit through memorable moments and also, at times, through difficulties. They are ready to be hired by art organizations, and I am proud to say that they rise quickly up the ladder.”

www.master-in-international-arts-management.com

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