Preparing for the return to the arts


This page is also available in / Cette page est également disponible en: Francais (French)

A national survey conducted by Nanos for Business/Arts and the National Arts Centre in June lays out five key findings that lead to the conclusion that “optimism for in-person activities continues to increase among culture goers.” One of the main messages that come through repeatedly when reading the document is that cultural consumers would feel more comfortable to return to indoor artistic events with a vaccine.

Nick Nanos, founder and chief data scientist at Nanos, commented during the July 7 instalment of the Business/Arts Speaker Series: “The good news is that as we move through the pandemic, what we are seeing is, incrementally, wave after wave, month after month, an increasing proportion of culture goers who report that they are ready and plan to return immediately to engage in those culture and arts activities that they love. The caveat here is that there is a direct correlation and relationship between vaccinations and […] the plan to return, and it should not really be a surprise.” Nanos goes on to say that since Canada is among the top group of countries to administer first and second vaccinations, and thanks to the success of the vaccination program, “we are well positioned for a return to some sort of normalcy coming out of the pandemic.”

As for when things will finally return to a certain normalcy, no dates have been given. Is September too optimistic? No one knows yet, but according to the survey, as of June 2021: 5.9% of culture goers have already attended indoor arts/cultural performances; 34.7% will do so immediately after businesses, government and cultural organizations are reopened and following public health guidelines; 15.2% will wait one to five months; 11.7% will wait six months or more; 4.2% will never go back; and 28.2% were unsure.

This page is also available in / Cette page est également disponible en: Francais (French)


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