The Promise of Music: Music and the Arts – Saving Society Billions Through Enhanced Wellness

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Frontier Economics is one of the world’s largest economics research firms with a staff of over 500. In 2024, Frontier Economics completed a major study for the UK government examining the impacts of arts, culture and heritage on the health and well-being of British people. Using a broad spectrum of evidence and new economic modelling, Frontier Economics took the bold step of determining the economic impact of arts engagement on the population, based on health and well-being and savings in healthcare costs, increased productivity, etc.).

The results were startling.

Not only did the evidence show that engagement with the arts enhanced people’s wellness, it also saved government money – a lot of money.

Frontier Economics did not consider the benefits from tourism, hospitality, employment, etc., (as real as those are), but focused specifically on wellness. The Frontier Economics research found a value in healthcare and other public expenditure savings of as much as $15 billion CAD annually. Consider how much greater the impact would be with an even more robust public investment.

Matthew Bell, Director of Frontier Economics presents the findings of the report, and its implications both for public policy, and for the health, wellness and life satisfaction of people everywhere.

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The Promise of Music: Music and the Arts – Saving Society Billions Through Enhanced Wellness

Date/Time
Monday, October 6, 2025
3:30 pm - 4:30 pm

Location
The Creative School Chrysalis
43 Gerrard St E
Toronto, ON
Canada, M5G 2A7

Price
$12

Phone
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Website
https://promiseofmusic.com/events/

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