{"id":1057219,"date":"2024-03-29T08:00:32","date_gmt":"2024-03-29T13:00:32","guid":{"rendered":"https:\/\/myscena.org\/?p=1057219"},"modified":"2024-03-29T07:21:28","modified_gmt":"2024-03-29T12:21:28","slug":"long-mcquade-une-seconde-generation-des-annees-folles","status":"publish","type":"post","link":"https:\/\/myscena.org\/fr\/zenith-wolfe\/long-mcquade-une-seconde-generation-des-annees-folles\/","title":{"rendered":"Long &#038; McQuade : Une \u00ab seconde g\u00e9n\u00e9ration  des ann\u00e9es folles \u00bb"},"content":{"rendered":"\r\n<p class=\"has-drop-cap has-medium-font-size\">Au milieu des ann\u00e9es 1950, le trompettiste torontois Jack Long en a assez de faire des concerts presque tous les jours. Avec seulement un livre sur le commerce et l\u2019aide du batteur Jack McQuade, Long ouvre son premier magasin de musique \u00e0 l\u2019or\u00e9e de York Village, au deuxi\u00e8me \u00e9tage d\u2019une maison de la rue Carlton.<\/p>\r\n\r\n<p>L\u2019explosion du rock and roll dans les ann\u00e9es soixante et la sc\u00e8ne musicale anim\u00e9e de York Village ont plac\u00e9 Long &amp; McQuade dans une position financi\u00e8re id\u00e9ale pour se d\u00e9velopper dans toute la province et au Qu\u00e9bec. Aujourd\u2019hui, Long &amp; McQuade est l\u2019une des cha\u00eenes de magasins de musique les plus prosp\u00e8res du Canada, avec plus de 100 magasins.<\/p>\r\n<div id=\"attachment_1057213\" style=\"width: 233px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1057213\" class=\" wp-image-1057212\" src=\"https:\/\/myscena.org\/wp-content\/uploads\/2024\/03\/Jack-Long-1-cmyk.jpg\" alt=\"\" width=\"223\" height=\"335\" srcset=\"https:\/\/myscena.org\/wp-content\/uploads\/2024\/03\/Jack-Long-1-cmyk.jpg 546w, https:\/\/myscena.org\/wp-content\/uploads\/2024\/03\/Jack-Long-1-cmyk-300x451.jpg 300w, https:\/\/myscena.org\/wp-content\/uploads\/2024\/03\/Jack-Long-1-cmyk-200x300.jpg 200w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><p id=\"caption-attachment-1057213\" class=\"wp-caption-text\">Jack Long (Photo provided)<\/p><\/div>\r\n<p>Selon Jeff Long, fils de Jack et propri\u00e9taire actuel, l\u2019entreprise a beaucoup chang\u00e9 depuis le d\u00e9but de la pand\u00e9mie. Au cours de cette p\u00e9riode, l\u2019entreprise a \u00e9t\u00e9 oblig\u00e9e de se d\u00e9tourner de la location. En cons\u00e9quence, ils ont commenc\u00e9 \u00e0 vendre davantage d\u2019instruments et de mat\u00e9riel de balado en ligne. Les ventes num\u00e9riques sont aujourd\u2019hui devenues un \u00e9l\u00e9ment essentiel de l\u2019activit\u00e9.<\/p>\r\n<p>\u00ab\u00a0L\u2019activit\u00e9 sur le web a \u00e9t\u00e9 multipli\u00e9e par cinq du jour au lendemain, explique M. Long. Vous pouvez aller sur notre site, passer une commande et la faire livrer ou aller la chercher dans l\u2019un de nos magasins. Nous sommes une v\u00e9ritable entreprise omnicanal.\u00a0\u00bb<\/p>\r\n<p>Alors que les difficult\u00e9s li\u00e9es \u00e0 la pand\u00e9mie s\u2019estompent, M. Long raconte que son \u00e9quipe a qualifi\u00e9 en plaisantant la r\u00e9surgence de l\u2019industrie musicale de \u00ab\u00a0deuxi\u00e8me d\u00e9cennie des ann\u00e9es folles\u00a0\u00bb.<\/p>\r\n<p>Andr\u00e9 Arsenault a travaill\u00e9 \u00e0 la succursale de Long &amp; McQuade \u00e0 Vancouver pendant 17 ans avant de devenir g\u00e9rant de la succursale de Laval, au Qu\u00e9bec, en 2015. Il raconte qu\u2019avant la pand\u00e9mie, il entendait souvent des gens dire qu\u2019ils voulaient apprendre un instrument, mais qu\u2019ils ne trouvaient pas le temps. Ces m\u00eames personnes affluent maintenant au magasin depuis 2020.<\/p>\r\n<p>\u00ab\u00a0Les gens trouvent diff\u00e9rentes fa\u00e7ons de se produire (sur) YouTube, et cela ne co\u00fbte pas un centime. Tous les outils [existant]aujourd\u2019hui sont incroyables\u00a0\u00bb, explique M. Arsenault.<\/p>\r\n<p>M. Arsenault dit s\u2019\u00eatre li\u00e9 d\u2019amiti\u00e9 avec des musiciens professionnels comme April Wine, Keith Scott, John McLaughlin et Colin James en les aidant \u00e0 trouver les instruments haut de gamme qui leur conviennent. Il a \u00e9galement vendu des produits \u00e0 des acteurs comme Wesley Snipes et Kurt Russell. Il trouve cependant tout aussi gratifiant d\u2019aider les d\u00e9butants \u00e0 trouver les instruments de leurs r\u00eaves.<\/p>\r\n<p>\u00ab\u00a0Qu\u2019il s\u2019agisse de votre premi\u00e8re guitare acoustique \u00e0 150 dollars ou d\u2019une guitare personnalis\u00e9e \u00e0 20\u00a0000 dollars, j\u2019offre le m\u00eame service, explique M. Arsenault. Il ne s\u2019agit pas de savoir qui vous \u00eates ou ce que vous faites, mais de donner les bons instruments aux gens.\u00a0\u00bb<\/p>\r\n<p><em>Traduction par Charles Angers<\/em><\/p>\r\n<blockquote>\r\n<p>Pour plus d\u2019information sur l\u2019histoire de Long et McQuade et pour d\u00e9couvrir leur vaste gamme de produits musicaux, visitez <a href=\"www.long-mcquade.com\" target=\"_blank\" rel=\"noopener\"><strong>www.long-mcquade.com<\/strong><\/a><\/p>\r\n<\/blockquote>\r\n<h4>Playlist<\/h4>\r\n<p><iframe loading=\"lazy\" title=\"&quot;A Musical Instrument Tour at Long &amp; McQuade&quot;\" width=\"702\" height=\"395\" src=\"https:\/\/www.youtube.com\/embed\/twQ8skNnPnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<p><iframe loading=\"lazy\" title=\"Strat vs Strat vs Strat vs Strat vs Strat vs Strat vs Strat vs Strat vs Strat vs Strat vs Strat...\" width=\"702\" height=\"395\" src=\"https:\/\/www.youtube.com\/embed\/iv780dGsB0c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Avec seulement un livre sur le commerce et l\u2019aide du batteur Jack McQuade, Jack Long ouvre son premier magasin de musique \u00e0 l\u2019or\u00e9e de York Village, au deuxi\u00e8me \u00e9tage d\u2019une maison de la rue Carlton.<\/p>\n","protected":false},"author":25515,"featured_media":1057211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[17294,53514,53995,34154],"tags":[58103,58079,58104,6614,450,53983,432,40618,22850,58105,22851],"class_list":{"0":"post-1057219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industrie-culturelle","8":"category-montreal","9":"category-ottawa-fr","10":"category-technologie","11":"tag-instruments-fr","12":"tag-business-fr","13":"tag-magasin-fr","14":"tag-magasin","15":"tag-montreal","16":"tag-montreal-fr","17":"tag-musique","18":"tag-musique-fr","19":"tag-ottawa-fr-5","20":"tag-pandemie","21":"tag-toronto-fr-13","22":"volume-volume-29","23":"issue-vol-29-issue-6-fr","24":"section-articles-de-fond"},"featured_image_src":"https:\/\/myscena.org\/wp-content\/uploads\/2024\/03\/Long-McQuade-store-featured-image.webp","blog_images":{"medium":"https:\/\/myscena.org\/wp-content\/uploads\/2024\/03\/Long-McQuade-store-featured-image-300x144.webp","large":"https:\/\/myscena.org\/wp-content\/uploads\/2024\/03\/Long-McQuade-store-featured-image.webp"},"acf":[],"aioseo_notices":[],"ams_acf":[{"key":"le_volume","label":"Le volume","value":[]},{"key":"numero","label":"Num\u00e9ro","value":[]},{"key":"source_url","label":"Source URL","value":""},{"key":"author_name","label":"Author","value":""},{"key":"editchoice","label":"Edit Choice","value":[]},{"key":"is_cover_story","label":"Is Cover Story","value":[]},{"key":"performer_1","label":"Performer 1","value":""},{"key":"performer_2","label":"Performer 2","value":""},{"key":"other_info","label":"Other info","value":""},{"key":"ink_amazon","label":"Ink Amazon","value":""},{"key":"archambault","label":"archambault link","value":""},{"key":"price","label":"Price","value":""}],"multi-rating":{"mr_rating_results":[]},"_links":{"self":[{"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/posts\/1057219"}],"collection":[{"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/users\/25515"}],"replies":[{"embeddable":true,"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/comments?post=1057219"}],"version-history":[{"count":0,"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/posts\/1057219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/media\/1057211"}],"wp:attachment":[{"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/media?parent=1057219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/categories?post=1057219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myscena.org\/fr\/wp-json\/wp\/v2\/tags?post=1057219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}