Views of the World Film and Music Festival to launch in the beautiful city of Montreal on 22 – 25 September 2016, announces their association with international Fashion Designer Joao Rolo.
João Rolo opened his first store and Atelier de Couture in the 80s, since then he has been designing and dressing the movers and shakers in Portugal and internationally. What makes João different from other fashion designers? João says, “being present at all stages from the design to the tailoring itself is critical but not achievable for everyone.” He continues, “I surround the presentation of my work with glamour and refinement, this is my DNA and my constant goal, which I have achieved for the last 31 years.”
João studies the customer’s profile and creates the model, depending on the characteristics not only physical but psychological of each one. Only three years after opening, he realizes his biggest dream… His first show of Haute Couture! Fashion and Show were finally connected!
João will be designing for and dressing the lead presenters at this year’s Views of the World Film & Music Festival. His designs will include evening dress outfits, which are being showcased on this world stage.
Since this early success everything else comes naturally for João. For several years he has also been responsible for a Portuguese brand of sunglasses. He was then invited by another Portuguese brand to develop a concept and design a home collection including, carpets, bedding, towels and ceramics.
The brand “João Rôlo Home Collection” was launched and followed in the footsteps of the worldwide success of the Ralph Lauren home collection. In partnership with other designers, he created a collection that has style and panache incorporating the finest of materials and is now in demand internationally.
See Joao’s designs for yourself at the Views of the World Film and Music festival from the 22nd – 25th September 2016 in Montreal.